Elad Segev, Asaf Nissenbaum, Nathan Stolero, Limor Shifman, Parents and Networks regarding Websites Memes: The connection Between Cohesiveness, Individuality, and you will Quiddity Concreteness, Journal out-of Computer system-Mediated Communications, Frequency 20, Procedure cuatro, , Pages 417–433,
Conceptual
This research utilizes a huge-level quantitative studies to disclose structural designs regarding internet sites memes, concentrating on dos forces you to definitely join him or her together with her: the new quiddities of any meme friends as well as the simple top features of the wider memetic fields. Playing with posts and you will community investigation away from 1013 meme period (in addition to video clips, photo, and you can text), i speak about memes’ prevalent quiddity brands and you may simple keeps, in addition to ways in which it relate genuinely to both. All of our findings show that (a) higher cohesiveness away from meme families is in the a greater individuality of its general features; and you will (b) the fresh concreteness out of meme quiddities try of cohesiveness and individuality. I talk about the effects of them conclusions for the knowledge of sites memes and you can participatory society.
Sites memes, items of digital content that pass on inside the web in different iterations, keeps recently sparked scholarly notice across several sphere ( Bennett Segerberg, 2012; Milner, 2012; Shifman, 2013). While most training grab an effective qualitative method of examining the cultural meaning of memes, throughout the following the post we implement high-scale quantitative data in order to reveal certain statutes and you will regularities underpinning it ostensibly disorderly fields. Memes try a part of brand new fantastically dull “online diet” of a lot Online users, casually popping up within the visits to networks for example Youtube, Fb, and you can Reddit. The memetic vibrant was far from are shallow. Needed different profiles global to perform during the performance, undertaking and circulating posts inside the multiple differences together divergent networks, while maintaining its affinity and you will popular features.
Which papers is aimed at dropping light how Internet memes remain tied with her even after their active and you will lively contexts of articulation. In its first area i lay the back ground for our journey of the reflecting the stress amongst the options that come with private meme days, meme family members, additionally the entire memetic circle. We establish internet sites memes once the categories of electronic textual gadgets created and you can given by of a lot users, being sure with her by the several forces: (a) a contributed quiddity which is certain to each and every members of the family, constituting their only one substance; and you can (b) much more general attributes regarding form, blogs, and you will stance you to mark on the conventions of your own “meme community.” Strengthening on this subject conceptual difference, i present in the following region this new aims guiding this study: to provide a summary and research of your prevalent quiddities and common popular features of sites memes also to investigation the new connections between him or her. Specifically, we would like to check the connection within cohesiveness away from meme family (we.age., the fresh the total amount that period resemble both), the brand new individuality of your own simple features underpinning him or her, and the concreteness of one’s quiddities joining him or her. To handle such desires, i operating posts study with the a wide test out of meme era, up jdate coming added mathematical and you can circle study. Throughout the concluding area, we mention how the investigation, based on the theoretical difference in quiddities and you can standard functions, falls out white to the dualities away from “networked selves” constituting modern-day electronic cultures.
Meme Household and you will Joining Quiddities
The phrase meme try created from the Richard Dawkins from the Selfish Gene ( 1976) to explain small products off culture one to spread out-of person to person of the copying otherwise imitation. Based on that it 1st conceptualization, memes are conceptual details, texts or strategies. Memetic diffusion is founded on a combination of repetition and you may variation: Since ability to duplicate memes in numerous contexts was practical to their achievement, re-production should be flexible adequate to conform to altering things. That it condition off flux leads to a tendency to define memes only retrospectively, when they has propagated. Ergo, as an instance, the original five notes of Beethoven’s Fifth Symphony have been defined as an effective meme merely when they moved to numerous components of the brand new business and you may was in fact incorporated in the many social items spanning adverts, kid’s programming, and movies ( Blackmore, 1999).